Unlock the Power of PLS-SEM and SmartPLS Workshop with Dr. Hair

April 22, 10:00am - 1:00pm
Mānoa Campus, 2560 Campus Road, Sunset Reference Center (2nd fl)

For Faculty and PHD student ONLY! Learn how to use the PLS-SEM and SmartPLS at a Workshop conducted by the renowned Dr. Joe Hair, Mitchell College of Business, University of South Alabama. RSVP by April 18: https://shidler.wufoo.com/forms/z14j5o5z1h3158c/ The 1.5 day workshop will take place on Monday, April 21 (full day, 10 am to 4 pm) and Tuesday, April 22 (half day, 10 am to 1 pm) About the Guest-Instructor: Dr. Joseph Hair was recognized by Clarivate Analytics as being in the top 1% globally of all Business and Economics professors. He has authored over 50 books, including Marketing, Cengage Learning, 13th edition, 2019; Multivariate Data Analysis, Cengage Learning, U.K., 8th edition 2019 (cited 110,000+ times and one of the top five all time social sciences research methods textbooks); Essentials of Business Research Methods, Routledge, 4th edition 2019; Essentials of Marketing Research, McGraw-Hill, 5th edition 2019; and A Primer on Partial Least Squares Structural Equation Modeling, Sage, 2nd edition 2017. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Organizational Research Methods, Journal of Advertising Research, Journal of Business Research, Journal of Long-Range Planning, Industrial Marketing Management, Journal of Retailing, and others. H-index 136, Citations 533,432


Ticket Information
Complementary

Event Sponsor
School of Travel Industry Management, Shidler College of Business, Mānoa Campus

More Information
Lenna V Shulga, 8089565474, shulga@hawaii.edu, https://shidler.wufoo.com/forms/z14j5o5z1h3158c/, Workshop Flyer (PDF)

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