Center for Labor Education & Research, University of Hawaii - West Oahu: Honolulu Record Digitization Project
Honolulu Record, Volume 10 No. 2, Thursday, August 15, 1957 p. 3
"Playhouse 90" TV Commercial on KGMB Said Not Irregular
Commercial advertising which plugs products that are not of the sponsors of "Playhouse 90" during station breaks is not irregular, according to a spokesman of KGMB-TV.
The RECORD checked with the station because of complaints among some in local TV audience who say that on the Mainland, "Playhouse 90," which runs 90 minutes, is not loaded with commercials. At the beginning of the show, and during the 30-minute breaks, the sponsor's products are advertised.
One of the, sponsors is Bristol Meyers which, with Marlboro cigarettes, sponsors the local show.
Locally, during station breaks, back-to-back commercials are sandwiched in, and viewers say all kinds of products are advertised, including beer.
They ask whether Bristol Meyers was aware of this. KGMB-TV says this is acceptable procedure.
Some viewers say that the same station does not treat the Ed Sullivan show in similar manner. This show is sponsored by Lincoln and Mercury and during commercial breaks, just these automobiles are plugged.