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Pidgin in Central Pacific Bank Commercials

satocenter October 18, 2022 1 min read

Central Pacific Bank “They’re gonna help you understand”

Central Pacific Bank “I went straight to CPB”

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multilingualhawaii

@multilingualhawaii

@amier.ramos
"Keiki is one of the most well known Hawaiian words used by people that live or come to visit the Hawaiian islands. The word Keiki is another word for children, kids, younger family members, students, and other words relating to youth. When it comes to understanding culture and what means to respect and take care of keiki, it can relate toward the understanding of our language rights as a whole. Using the word keiki in Hawaii can show that one has lived here for a long time and has adapted to using this words rather than its English counterpart. Adapting words from either Pidgin or Hawaiian language and adding then to one's daily vocabulary shows that right to adapt a culture as a whole and respect where you are or where you live. Just like the sticker says "Keiki On Board" we should be cautious of our language rights just like how we should be cautious when seeing a car with the sticker "Keiki on Board.""

multilingualhawaii

•

@amier.ramos "Keiki is one of the most well known Hawaiian words used by people that live or come to visit the Hawaiian islands. The word Keiki is another word for children, kids, younger family members, students, and other words relating to youth. When it comes to understanding culture and what means to respect and take care of keiki, it can relate toward the understanding of our language rights as a whole. Using the word keiki in Hawaii can show that one has lived here for a long time and has adapted to using this words rather than its English counterpart. Adapting words from either Pidgin or Hawaiian language and adding then to one's daily vocabulary shows that right to adapt a culture as a whole and respect where you are or where you live. Just like the sticker says "Keiki On Board" we should be cautious of our language rights just like how we should be cautious when seeing a car with the sticker "Keiki on Board.""

9 months ago

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@laadaaynee
"Anyone got grindz? This photo was taken at Side Street Inn, a restaurant tucked in the Alamoana area serving up onolicious local-Asian fusion cuisine. Here, amongst several images posted in the main wall of the restaurant, the image with the street signs with the Pidgin terms "Dis Side" (meaning "this side" in English) paired with their Alamoana address and "Dat Side" (meaning "that side" in English) paired with with their Kapahulu location. Being a local-focused restaurant, the Pidgin elements do not catch me by surprise, but rather, it makes me feel happy knowing that the restaurant is a place where locals of all ages can bond over food they grew up eating. The Pidgin on the sign depicts how the restaurant is choosing to showcase Pidgin as a language of communication in their signs in a public setting. It seems like an authentic showcasing of Pidgin, not overdoing it.

So you may ask yourself:
- If you are local, would this attract or not attract you to eat at this restaurant?
- Why do you think they used Pidgin for their signs in the first place?
- If you're not local, do you think that seeing this sign is a sign that a restaurant is authentic?"

multilingualhawaii

•

@laadaaynee "Anyone got grindz? This photo was taken at Side Street Inn, a restaurant tucked in the Alamoana area serving up onolicious local-Asian fusion cuisine. Here, amongst several images posted in the main wall of the restaurant, the image with the street signs with the Pidgin terms "Dis Side" (meaning "this side" in English) paired with their Alamoana address and "Dat Side" (meaning "that side" in English) paired with with their Kapahulu location. Being a local-focused restaurant, the Pidgin elements do not catch me by surprise, but rather, it makes me feel happy knowing that the restaurant is a place where locals of all ages can bond over food they grew up eating. The Pidgin on the sign depicts how the restaurant is choosing to showcase Pidgin as a language of communication in their signs in a public setting. It seems like an authentic showcasing of Pidgin, not overdoing it. So you may ask yourself: - If you are local, would this attract or not attract you to eat at this restaurant? - Why do you think they used Pidgin for their signs in the first place? - If you're not local, do you think that seeing this sign is a sign that a restaurant is authentic?"

9 months ago

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