The second year of the University of Hawaiʻi statewide marketing campaign, “There’s a place for you” officially launched on October 11 for at least a five month run with ads on social media platforms and local television and radio stations. The goal is to remind all Hawaiʻi residents that no matter where you are in your life journey, there is a place for you at UH to pursue your academic and career goals.
UH is Hawaiʻi‘s sole provider of public higher education with 10 campuses and nine learning centers conveniently located across the state along with a number of online programs. There is a wide spectrum of educational opportunities from short-term workforce training, career technical education and non-credit programs to associate, undergraduate and advanced degree programs. Year two of the campaign features social media style ads with current UH students highlighting the different UH programs along with the importance of higher education.
“Data consistently shows that those with a college degree or training make significantly more money over the lifetime; live healthier, longer lives; are less likely to live in poverty and rely on government assistance, and the list of benefits goes on and on,” said Dan Meisenzahl, the director of the UH Office of Communications, which is responsible for the campaign. “Despite these facts, more than half of Americans no longer believe a college degree is worth the money, according to many recent surveys.”
The ad campaign encourages all prospective students, no matter their age or background, to visit ApplytoUH.org. This year’s campaign features three different spots with multiple variations and is scheduled to run through March 2024. In the first year of the campaign, 1,528 TV 30 second ads and 10,542 radio 30 second ads aired statewide, and just over 6,100 link clicks were generated on social media.
- Related UH News story: UH launches ‘a place for you,’ statewide campaign, August 15, 2022
