Multimedia rights agreement with IMG
The University of Hawaiʻi at Mānoa Athletics Department signed a 10-year multimedia rights agreement with IMG. Under the agreement, IMG will manage and market the sponsorship and multimedia rights associated with the school’s 21 athletics programs.
“This partnership with IMG holds the promise of taking our corporate partner program and multimedia rights to an even higher level and we’re excited about that,” said Athletics Director David Matlin. “IMG has a large national footprint across collegiate athletics that could open the way for new supporters of UH Athletics.”
“We are thrilled to partner with the University of Hawaiʻi as we work together to build upon the foundation of the strong Rainbow Warrior Athletics brand,” said Tim Pernetti, president, IMG College.
For more information, read the news release.
Official airline partner Hawaiian Airlines
Hawaiian Airlines has signed a one-year agreement to become the official airline partner of the UH Mānoa Athletics. Hawaiʻi’s largest and longest-serving carrier will welcome onboard student-athletes, coaches and staff from all 21 UH-Mānoa sports teams as they travel between Hawaiʻi and North America to compete during the 2017–18 season.
“As Hawaiʻi’s hometown carrier, we are delighted to extend our support for our University of Hawaiʻi at Mānoa student-athletes and their staff with this exclusive agreement,” said Peter Ingram, executive vice president and chief commercial officer for Hawaiian Airlines. “We look forward to delivering our authentic Hawaiian in-flight hospitality so they may arrive rested and ready for game time.”
“This agreement is a difference maker for UH Athletics as it will lead to significant savings,” said Matlin. “We’ve had a very special relationship with Hawaiian Airlines over the years and are proud our teams will continue to fly Hawaiian.”
For more information, read the news release.
