ʻAhahui Koa Ānuenue, the official fundraising organization for University of Hawaiʻi at Mānoa athletics, in cooperation with the UH Athletics Department and UH Productions presents the first in a series of student-produced public service announcements that speak out against the problem of athletes and domestic violence.
Their first PSA features Kupono Fey, outside hitter for UH Mānoa men’s volleyball. Alongside his mother, Shelley Fey, the UH Mānoa freshman advocates for respect of women and children, sending the message that domestic violence is unacceptable.
Said Shelley Fey, “I felt honored to be asked to share this important message, especially in partnership with my son. I believe that student athletes should be models of good character such as integrity, respect and compassion and I appreciated the opportunity to be a part of showcasing these values.”
AKA hopes to send a message to the broader community that UH is taking a stand against domestic violence. Positioning student-athletes as role models, AKA plans to produce similar spots featuring other UH athletes and their parents in future PSAs.
Continued Fey, “I hope the message reminds people that building healthy relationships is vital to us as individuals and to our society, and that it starts with the character development of our children.”
—By Kapiʻolani Ching
