Environmental psychologist to offer workshop, public lecture
Coming to UH Manoa campus on March 8University of Hawaiʻi at Mānoa
Posted: Feb. 18, 2010
Dr. Doug McKenzie-Mohr, a professor, author, and international expert in community-based social marketing, will be offering a one-day workshop as well as a free public lecture at UH Mānoa on Monday, March 8. McKenzie-Mohr will show that the most popular tools used to encourage more sustainable behavior—providing information and building awareness—are largely ineffective.
The lecture and workshop are co-sponsored by the UH Mānoa, the City and County of Honolulu, Sustain Hawai‘i and the UH Sea Grant College Program. Both events will highlight the knowledge needed to create community-based social marketing programs, and provide a set of “tools” that social science research has demonstrated to be effective in fostering and maintaining behavior change.
Workshop: Monday, March 8, 8:30 a.m. to 3:00 p.m.
UH Mānoa Campus Center Ballroom
$15 registration fee (limited seating capacity)
Registration required by Friday, February 26
Free evening public lecture: Monday, March 8, 5:30 to 7:30 p.m.
UH Mānoa School of Architecture Auditorium
RSVP required by Friday, February 26
McKenzie-Mohr, environmental psychologist and author of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. As the founder of community-based social marketing, he has repeatedly illustrated its utility in his research and consulting.
With over 15,000 copies in print, his book, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, has become requisite reading for those who deliver programs to promote sustainable behavior. Similarly, over 20,000 program managers have enthusiastically received workshops that he has delivered internationally on this topic. McKenzie-Mohr is also the author of the Fostering Sustainable Behavior website and newsletter. The Fostering Sustainable Behavior newsletter reaches an audience of over 11,000 environmental educators.
As a consultant, McKenzie-Mohr has worked with a diverse array of clients, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. McKenzie-Mohr has served as a member of the Canadian Public Education and Outreach issue table on climate change, as the coordinator of the international organization, “Holis: The Society for a Sustainable Future,” and as a member of the Canadian Education Task Force of the National Round Table on the Environment and the Economy. He has been awarded the Canadian Psychological Association’s “Psychologists for Social Responsibility Research and Social Action Award,” and the “Society for the Psychological Study of Social Issues Public Advocacy Fellowship.” He is a Professor of Psychology at St. Thomas University in Canada where he co-coordinates the Environment and Society program.