Aquaculture Business Management and Marketing
July 29, 9:00am - 4:00pmMānoa Campus, Ballroom, Campus Center
To help the U.S. aquaculture industry survive difficult economic times and challenges, the National Aquaculture Association (NAA) and the United Soybean Board are offering a series of grower workshops in 2013.
This industry has an unprecedented opportunity for growth, but that growth will require that producers be armed with business development skills that can lead to sound management and the development of viable long-term growth strategies.
The NAA speakers are Dr. Carole Engle, Dr. Madan Dey and Linda ODierno. In addition, NAA will provide the participants all program materials.
Dr. Engle has worked with more than 100 catfish farmers to develop comprehensive financial analyses and business plans. The workshop will discuss what steps were taken by the catfish farmers who survived these difficult financial times and what the early warning signs were for farms that did not survive. A simplified system to conduct an annual checkup of financial health will be presented with supporting materials (workbook and flash drive with electronic materials).
Dr. Dey will share summaries of trends in prices and quantities sold for the most important regional aquaculture products. The trend analysis was developed using retail scanner data from 52 cities across the United States during a seven year period (2005-2011). Individual producers will have the opportunity to request customized reports. Similar customized market intelligence reports can cost thousands of dollars. Competing products will also be discussed.
Linda ODierno will present information on developing new, innovative marketing strategies that can help reduce costs and increase profits for small growers. E-marketing, Community Supported Agriculture (CSA), niche marketing, product branding, exporting, and farmers markets will be discussed. Organizational structures that include vertical and horizontal integration (producer organizations), contract growing, and multi-level marketing will be covered. Product placement, pricing, and cost-effective distribution schemes will be emphasized.
Parking (at the structure of lower UH Manoa Campus), Coffee Breaks and Lunch are Free - provided RSVP to: bennyron@hawaii.edu
Sponsored by:
Aquaculture and Livestock Support Services unit of the State of Hawaii Department of Agriculture
University of Hawaii Sea Grant College Program &
Hawaii Aquaculture and Aquaponics Association
Event Sponsor
HNFAS, CTAHR, Mānoa Campus
More Information
Dr. Tetsuzan Benny Ron, 956-2196, bennyron@hawaii.edu, http://aquaculturebusiness.eventbrite.com/
Tuesday, March 19 |
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9:30am |
Graduating Student Global Seal of Biliteracy Testing
Mānoa Campus, Moore Hall 153B EWA Computer Lab
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12:00pm |
East-West Toastmasters Leadership/Public Speaking Club Meeting
Mānoa Campus, Hemenway Hall 215
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Thursday, March 21 |
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12:00pm |
NDPTC Webinar - Disaster Planning for Vulnerable Populations
Mānoa Campus, Online
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Monday, March 25 |
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12:30pm |
Linguistics Final Oral
Mānoa Campus, Moore Hall, Room 155A and Zoom, Link Below
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Wednesday, March 27 |
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9:00am |
Community Dialogues: “Microaggressions” with Jessica Lau
Mānoa Campus, ACCESS Lounge, Dean Hall, room 5/6
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11:00am |
Community Dialogues: “Microaggressions” with Jessica Lau
Mānoa Campus, Online
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12:00pm |
Law School Admissions Zoom Information Session
Mānoa Campus, Virtual
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3:00pm |
Fifty Years as Historians of Southeast Asia: Personal Perspectives
Mānoa Campus, UHM Music Building, Room: 36
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4:30pm |
Student Sustainability Council Meeting
Mānoa Campus, Gilmore Hall 212
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4:30pm |
Entrepreneurship Live x ThriveHI
Mānoa Campus, Walter Dods,Jr. RISE Center, Level 2
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6:00pm |
Turning to the Archives to Decenter the Settler State
Mānoa Campus, Kuykendall 410
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Thursday, March 28 |
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9:00am |
PI-CASC Graduate Student Symposium
Mānoa Campus, Inmin Conference Room, East West Center
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9:30am |
Mathematics Final Oral
Mānoa Campus, George 213
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12:00pm |
Lunchbreak Mindfulness Series: The Spring Refresh
Mānoa Campus, Online
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2:00pm |
ASUHWO General Senate Meeting
West Oʻahu Campus, Student Life Center, C-214 OR Online via Zoom
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3:00pm |
Gaza is Palestine: On Bakers and Storytellers
Mānoa Campus, 3114 Paliuili st
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4:30pm |
Gaza is Palestine: On Bakers and Storytellers
Mānoa Campus, 3114 Paliuili st
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5:00pm |
Part Time JD Flex and Law School Admissions - Zoom Information Session - March
Mānoa Campus, Virtual
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7:00pm |
Navigators Bible Study
Mānoa Campus, Honolulu Christian Church 2207 Oahu Ave, Honolulu, HI 96822
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Friday, March 29 |
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3:00pm |
Business Administration Final Oral
Mānoa Campus, Zoom
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Saturday, March 30 |
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7:30pm |
JAVANESE GAMELAN CONCERT
Mānoa Campus, Music Department Barbara Smith Amphiteater
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Sunday, March 31 |
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12:00pm |
Kalo Grant 3rd Round Application
Mānoa Campus, Walter Dods,Jr. RISE Center, Level 2
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